Best Buy Co. Inc. announced Friday that it had launched a videogame magazine, called @Gamer.
The magazine will feature reviews and — importantly, for the Richfield, Minn.-based retailer — exclusive offers for purchases at Best Buy.
The model borrows a page from Minneapolis-based Game Informer, which is owned by game retailer Game Stop.
The clout of Best Buy will likely give @Gamer some heft, but Game Informer is one of the largest consumer magazines in the United States by circulation, with audited circulation of more....