MENLO PARK, Calif. – Badgeville, The Social Loyalty Platform, today announced it has closed a $12 million Series B round led by Norwest Venture Partners (NVP) and El Dorado Ventures, with participation from existing institution Trinity Ventures and Webb Investment Network.
Badgeville’s patent-pending Dynamic Game Engine and Widget Studio makes it easy for business leaders, smart marketers and innovative technologists to increase loyalty and lifetime user value with highly configurable, real-time, social rewards and analytics....