Aristocrat Gaming™, manufacturer and worldwide distributor of land-based slot games, and the Dallas Cowboys announced they’ve entered a multi-year partnership, with Aristocrat becoming an Official Partner of the Cowboys. The partnership will facilitate in-game branding and promotional activities at AT&T Stadium, including prominent signage throughout the venue and on the concourse. Additionally, there will be in-game promotions, game-day activations, and digital integrations to engage with fans in casinos and on and off the reels.
The partnership casts light on the success of Aristocrat Gaming’s NFL-themed slot games and the National Football League licensing agreement. The games are available in casinos across the United States and include a team-selectable feature that allows fans to engage with their favorite teams, including the Dallas Cowboys.
“With the success of the NFL Slots portfolio, we have been able to bring the excitement of fan-favorite teams like the Dallas Cowboys to casino floors across the country. We look forward to bringing even more innovative experiences to fans through this partnership,” said Hector Fernandez, CEO of Aristocrat Gaming.
“We pride ourselves on aligning with world-class partners, and Aristocrat Gaming has been a trailblazer in the gaming industry for decades. We are thrilled to work with the Aristocrat team on activation and branding opportunities throughout the year and to have our Cowboys marks featured on their slot machines nationwide,” added Chad Estis, Dallas Cowboys Executive Vice President of Business Operations.
Watch a YouTube promotion featuring the Aristocrat Gaming partnership with the Dallas Cowboys:
https://www.youtube.com/watch?v=uGOC1RX4g9s
Read More on Trends, Updates, and Industry Leaders
Read more on Loyalty360:
A Game-Winning Approach: A Q&A with Aristocrat on Building B2B Customer Loyalty
Applebee’s Becomes the Official Grill + Bar Partner of the NFL
Toyota Becomes Official Automotive Partner of the National Football League