Argos has become the first major UK retailer to roll out NFC – and its isn’t for payments. From 18th January shoppers in 40 Argos stores throughout the UK are able to tap their NFC-enabled smartphones to engage with store staff who are wearing NFC-enabled lanyards recommending the latest offers. Customers will also be able to tap in-store cards to download the Argos mobile app to make purchases on the go.
This initial campaign supports Argos’ goal of transforming into the UK’s leading digital retailer covering....