Amazon has become the gold standard in customer engagement and brand loyalty, and new research from Cowen Investment Banking provided the numbers behind the company’s unmatched presence in ecommerce. According to the report, the brand’s loyalty program, Amazon Prime, has 41 million U.S. subscribers, which represents a staggering 32% year-over-year rise. Prime is the most prolific example of a “pay to play” loyalty program, one that charges users for access to features of the program.
The success of ecommerce is....