ccording to Adobe Analytics, the 2024 holiday season was one for the record books for e-commerce, with mobile devices driving more than half of all online purchases. Consumers spent a record $241.4 billion online from November 1 to December 31, 2024, an 8.7% increase compared to the previous year. Key trends included a sharp rise in mobile transactions, AI-driven shopping assistance, Buy Now Pay Later use at checkout, and a growing preference for higher-ticket items driven by competitive discounts.
Smartphones dominated online....