Customers want their relationships with companies to have the same qualities they value in their personal relationships–qualities like trust, respect, empathy, openness, and reciprocity, according to C Space CEO Charles Trevail.
What’s more, Trevail said acting more human will be a sure path to long-term success.
C Space released its third annual Customer Quotient™ (CQ) report, which effectively evaluates companies based on their ability to display good, human relationship behaviors and connects the....