For any consumer-facing brand, employee engagement is every bit as important in driving positive outcomes as customer engagement. Knowing this fact, Bond Brand Loyalty recently launched SynapzeCX, which, according to the company, enables businesses “to engage, teach, motivate, and measure impact in ways that meet the unique needs of channel partners and employees.”
To learn more about the new product and the market need that it was designed to fulfill, Loyalty360 recently spoke with Bob Macdonald, President and CEO of....