2016 is fast approaching and this time of year presents us with a chance to reflect. How did your marketing and customer engagement efforts pan out this year? Are you keeping up with the changing customer landscape, or are you stuck in the past, doing things the way you always have? Here are 10 ways to tell if your current customer experience and engagement strategy is behind the times, so that you can make sure you’re starting the New Year with a fresh, current approach.
1) You’re unsure about what your customers really want....