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GfK

GfK

GfK
WEBSITE CONTACT VENDOR

Team Members

Howard Lax ,
Senior Vice President, Brand and Customer Experience, GfK.
howard.lax@gfk.com

Description


GfK is one of the world’s largest research companies, with more than 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers.

DAILY NEWS

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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Loyalty360 Article
Emotional Imprints Drive Customer Loyalty and Satisfaction
  • GfK
  • November 19 2014
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Loyalty360 Article
GfK Launches GfK Brand Vivo for Relational Intelligence on Customer Interactions
  • GfK
  • October 07 2014
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Loyalty Expo Showcase Sessions Offer Innovative Solutions from Industry Suppliers
  • GfK
  • February 19 2014
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Research & Reports

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Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Loyalty360 Article
Love at First Sight? Conversations with Consumers Predict Product Success
  • GfK
  • July 21 2015
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Supplier-Contributed Blogs

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Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Loyalty360 Article
Hitting the road: What do Americans’ vacation plans tell us about consumer life today?
  • GfK
  • June 28 2016
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Loyalty360 Article
Travel on the Small Screen
  • GfK
  • June 09 2016
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Loyalty360 Article
The Connected Consumer: Integrating Car And Home
  • GfK
  • May 16 2016
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Webinars

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Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Loyalty360 Article
A Dynamic View of Customer Loyalty and Satisfaction
  • GfK
  • November 18 2014
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