Loyalty programs cannot rely on earn-and-burn tactics, like mass offers, if they want to become revenue powerhouses. Customers today expect engaging, relevant, and personalized interactions. And with plenty of options at their fingertips, if a...Read More

Donato’s Raises $100,000 for Habitat for HumanityDonatos announced the successful completion of its fundraising campaign in partnership with Habitat for Humanity. The Donatos Family Foundation raised $100,000, which will be distributed among...Read More

Red Roof recently enhanced its RediRewards loyalty program to make it easier for members to access membership perks. RediRewards' Member Exclusives rates are now published right on the website and members can book directly on the website,...Read More

Retail has faced some serious challenges over the last few years. Make 2022 the year you shake up your marketing strategies and find effective ways to pull in new customers and re-engage inactive existing customers. Let’s look at five...Read More

Understanding the changing, and in many cases, new preferences of their customers is critical for travel brands and marketers as they adjust to returning demand. But it’s only by utilizing data to better understand the types of travel...Read More

Primark to Trial Click-and-Collect Online Shopping ServicePrimark will trial a click-and-collect service for children’s clothing and accessories in the UK, in the budget fashion chain’s first significant move into online shopping as it...Read More

Lowe’s is entering the metaverse to help builders create new possibilities. Rather than a storefront to sell virtual goods, Lowe's will make more than 500 3D product assets available for download for free via Lowe's Open Builder, a...Read More

7-Eleven Adds Waitr to Delivery Partnerships7-Eleven has partnered with Waitr Holdings Inc. to expand its on-demand food ordering and delivery options. “The addition of 7-Eleven to our platform represents the newest example of our...Read More

Macy’s is set to launch a new series of free NFTs celebrating the brand’s 4th of July Fireworks celebration. In preparation for the new NFT drop, Macy’s will launch its Discord channel, adding to the company’s roster of...Read More

Acquiring internal support for customer loyalty programs and strategies can be a challenge for any brand. When it comes to adding new technology, functionality, or program benefits, marketers must work across brand teams to secure buy-in and...Read More