ARKO Launches Redesigned fas REWARDS® Mobile App to Enhance Loyalty Experience Convenience store operator ARKO Corp has introduced a newly redesigned fas REWARDS® mobile app to improve the customer experience and strengthen its nationwide...Read More

e.l.f. Cosmetics and e.l.f. SKIN, brands under e.l.f. Beauty, have announced new developments in their ongoing three-year partnership with the National Women’s Soccer League (NWSL). Entering the second year of the collaboration, the...Read More

Is the “safe choice” of using a marketing suite starting to sour? My recent conversations with enterprise teams suggest the answer is yes, and this post explores why.  Over the past few months, I’ve been on several prospect...Read More

As brands enter 2026, loyalty is being reshaped by a blunt reality: customer acquisition costs keep climbing, and retention is now a core growth lever. Loyalty programs are no longer viewed as optional perks or promotional add-ons. ...Read More

Pizza Hut Launches “Hut Crust” Platform with New Recipe and Pi Day DealPizza Hut has unveiled Hut Crust, a new brand platform designed to spotlight the signature pizza crusts that have long defined the company. To celebrate the launch,...Read More

Jackpot.com has introduced a loyalty program called Jackpot Rewards to give players additional value for using the platform.  The program is the first known of its kind offered by a lottery courier service and allows customers to earn points...Read More

Loyalty has always been central to the airline business. But in today’s travel landscape, airline loyalty programs are no longer just about points, miles, or elite tiers. They have become strategic levers for shaping demand...Read More

Starbucks Launches Merch Store With Early Access for Reserve Tier Starbucks has launched a new online merchandise store, called Starbucks Shop, giving its most loyal customers early access as part of the company’s revamped Starbucks Rewards...Read More

Hilton has introduced the Hilton AI Planner, a generative AI-powered digital concierge designed to help travelers explore destinations and plan stays across the company’s portfolio of hotels. Currently in beta testing on Hilton’s...Read More

Have you ever launched a channel incentive program with compelling rewards, but it failed to inspire long-term results?   That’s because successful channel incentives require more than just financial rewards. Busy channel...Read More