Bakkt Holdings, Inc. announced a partnership with Caesars Entertainment to bring digital assets to Caesars Rewards® members. The deal integrates Bakkt® Crypto Rewards into Caesars’ existing program, allowing its members to redeem...Read More

It is the start of 2023 and if there is one topic I get involved with the most in conversations it is around Artificial Intelligence (AI) and its latest iteration, the AI chat-bot ChatGPT.  Once you use ChatGPT, it does initially have a new...Read More

Bilt Rewards and Lyft announced a partnership to allow Bilt members to earn points when using the Lyft app. The partnership is designed to help Bilt loyalty members and Bilt Mastercard® cardholders to save on everyday expenses. To earn...Read More

Yesway Raises $1 Million for Charity Yesway reaches $1 million mark for its charitable donations during its annual Golf & Clays Classic fundraising tournaments. The charity is part of Yesway’s commitment to helping the local...Read More

Direct mail marketing is one of the most proven forms of advertising and marketing. It has been around for more than 60 years, and it’s still going strong today. According to some estimates, in 2022, about $43.3 billion...Read More

Winn-Dixie will lower prices on 150+ products through its stores to help customers stretch their grocery budgets. The “Down Down” program helps customers save over 15% at their local stores. Through the springs season, the grocer...Read More

Price Chopper/Market 32 Launches SurPRIZE Digital Game Price Chopper/Market 32 launched its Daily SurPRIZE, Frozen Food Frenzy digital game to celebrate National Frozen Food Month in March. The game follows the success of 2022’s Daily...Read More

In all of my years in the loyalty industry, the last few years have been the most tumultuous. The old adage, ‘the only constant is change’ looks to be the norm for the next few years as well.With many businesses adopting new...Read More

Southwest Airlines Co. will give Rapid Rewards® members three new ways to increase their tier status to A-List or A-List Preferred. The limited-time offer is designed to reward members for their long-term customer loyalty. After...Read More

Salesforce Develops First Generative AI for CRM Salesforce launches Einstein GPT, the first generative AI CRM technology. The technology infuses Salesforce’s proprietary AI models with generative AI using the Salesforce Data Cloud and...Read More