Amazon is gearing up for its upcoming Prime Day event, offering exclusive access to Prime members worldwide for 48 hours starting on July 11 at 3 a.m. EDT. This year, Amazon promises more deals than ever before, with new ones becoming available...Read More

The Cheesecake Factory Commemorates National Cheesecake Day with Special Offer for Rewards Members  On Sunday, July 30th, the Cheesecake Factory is celebrating its favorite day of the year, National Cheesecake Day, by unveiling a fresh...Read More

In the context of the internet, schema is a structured method of marking up data that makes it easier for machines to understand the information that is being shown. While this post only delves into schema for email, the technology has uses all...Read More

The North Face has continually innovated the outdoor gear market since 1966. Over the almost 60-year tenure of the brand, it has developed iconic styles recognized by athletes, outdoor enthusiasts, and everyday consumers alike. For decades, much...Read More

EU Top Court Rules Facebook Must Get User Consent Before Sending Personalized Ads  This week, the European Union's highest court, the Court of Justice, ruled that Meta Platforms' Facebook must obtain user consent before...Read More

American Express Canada is intensifying its focus on its Membership Rewards program and discontinuing its partnership with AIR MILES. Moving forward, American Express will concentrate on its Membership Rewards program and a select group of...Read More

When it comes to marketing your brand, the ultimate goal is to create loyal, engaged customers. However, that goal isn’t achieved overnight. To understand the destination you’re working toward, you need to back up and consider the...Read More

Delta Air Lines and EL AL Israel Airlines to Launch Strategic Partnership Delta Air Lines and EL AL Israel Airlines have come together to establish a strategic partnership aimed at providing enhanced travel options for passengers flying...Read More

Irving Oil has officially introduced its Hometown Rewards loyalty program in Atlantic Canada. Developed in collaboration with the AIR MILES® Reward Program, this app-based loyalty program offers customers a range of benefits. Upon registration...Read More

We’ve been saying this for some time now: consumers crave authenticity and connection with brands. So why do we still feel the need to say it? Because many brands still struggle to get it right. Brands think that authenticity and...Read More