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New Year’s Resolution: Engage Your Customers through Social Media like Four Seasons

  • January 03 2012
  • Resource: Supplier-Contributed Blogs

Have you ever met anyone who really gets you? OK, now how about a brand?  One that understands you – knows what you need – relates to you?  If you have ever stayed at a Four Seasons property, you probably know that feeling....Read More

Worst Mobile Predictions for 2011

  • December 29 2011
  • Resource: Supplier-Contributed Blogs

Compared to, say, a cameraman in a war zone, tech writers have it pretty good. The worst injury we can suffer is a stiff back from an especially long product keynote. The biggest job hazard is having our bad predictions thrown back at us, either...Read More

CRM: Christmas/Chanukah-Related Musings

  • December 21 2011
  • Resource: Supplier-Contributed Blogs

So, who among your customers is on your Christmas shopping list this year? Or – whoops! — should you be wishing them a happy Chanukah instead? Not sure? How about giving them something nice but religiously neutral? Looking to your...Read More

To Churn or Not to Churn, That is the Question

  • December 20 2011
  • Resource: Supplier-Contributed Blogs

Product and service delivery has dramatically changed the way businesses operate. In every walk of life, commodities are immediately delivered over the air and to the end user’s device of choice. If we like a song on the radio, we’re...Read More

Three Great Lessons From McDonald's Latest Innovation

  • December 15 2011
  • Resource: Supplier-Contributed Blogs

Over the past couple of decades, drive-through lanes have become the dominant sales stream for McDonald’s U.S. restaurants, which account for about two-thirds of McDonald’s domestic revenue. But what are the options in densely...Read More

Customer Relationships From the Outside In

  • December 12 2011
  • Resource: Supplier-Contributed Blogs

I can remember when customer relationship management (CRM) was the shiniest new toy in the IT bag of tricks. I was working with Tom Siebel and some of the smartest executives in the industry and we felt like we were ahead of the curve....Read More

Why Blogging is Exactly Like Moneyball

  • December 09 2011
  • Resource: Supplier-Contributed Blogs

Be forewarned: you are entering the land of the “baseball analogy” to describe why blogging is exactly like the book “Moneyball” and movie of the same name.  So, here it is: Blogging is about getting on base, not...Read More

Let's Go Alienate Some Customers Today

  • December 07 2011
  • Resource: Supplier-Contributed Blogs

I travel a lot, so I have become something of an aficionado of airlines and airline services. As we all know, I’m something of an opinionated commentator on the subject of CRM solutions, too. What amazes me is what utter failures so many...Read More

Mobile Wallet Anyone? Sure, but Please Make Mine a Smart One

  • December 06 2011
  • Resource: Supplier-Contributed Blogs

  No one can argue with Google, ISIS, Visa and MasterCard – mobile wallets are coming fast and in various flavors. Issuing banks, credit card providers, wireless carriers, handset makers, Near Field Communications (NFC) chipset and...Read More

The Customer Experience Edge

  • December 01 2011
  • Resource: Supplier-Contributed Blogs

“THERE IS ONLY ONE BOSS. THE CUSTOMER. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”  – Sam Walton (Walmart) Clearly, no business can exist without...Read More

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