How do three of the world’s most recognized brands approach digital and social media? Blair Christie, CMO of Cisco; Jonathan Becher, CMO of SAP; and Ann Lewnes, SVP of Global Marketing for Adobe weigh-in on their journey leading their...Read More

Whether it’s forward thinking or sheeple behavior, but 13 groups applied to manage Web addresses ending in .app, revealed ICANN today. According to the Uber-Registrar, .app was actually the most popular domain name (aka generic...Read More

The amount of data being produced is so overwhelming it’s hard to be shocked by the numbers anymore. Recently, I heard that the sheer volume of data created by U.S. companies alone each year is enough to fill ten thousand Libraries of...Read More

The other week I flew from Prague to London. Or, rather, I sat. Mostly I sat. When the four-hour delay due to weather was announced in Prague, a collective groan went up. The fellow next to me sighed and said, “This happens every week. Four...Read More

Have you noticed the plethora of fairy tale remakes or reinterpretations lately?  Everywhere you turn around in popular media you see an evil queen, a virgin heroine, an unsuspecting hero, or a wised mentor helping to overcome the forces of...Read More

Clint Eastwood at Cannes (Photo credit: Wikipedia) Clint Eastwood is the world’s greatest brand manager. This is not one of those “Life lessons I learned from Caddyshack,” or “Everything I need to know about business I...Read More

Is your organization stuck in social quicksand?  Is social not delivering the payoff you once hoped it would?  Have you read every Twitter Best Practices article on Mashable until you are now dreaming in “Top Ten” lists, but...Read More

Last week I had words with an automotive customer service rep named Anne. The “run flat” tires on my car had proven to be a spectacular failure. Instead of enabling Mrs. Leaper to get home safely after a run-of-the-mill puncture, they...Read More

Today’s retail business is a real-time, information-driven enterprise. Every customer interaction and movement of a product through a distribution network is measured and used to refine pricing strategies, update inventory decisions and...Read More

Think social media is just being used by large companies for gaming or brand awareness? Think again.  Dow is on a mission to utilize social channels to make science a compelling career choice for millennials and the next generation. Their...Read More