By Margot Heiligman, SAP CRM Solution Management and Hansen Lieu, SAP CRM Solution Marketing Do you have a team listening to what is being said about your company on Facebook, Twitter, LinkedIn and discussion forums?  Better yet, are...Read More

By Tracey Arnish, Vice President of Talent Experience, SAP A few months back I had coffee with an individual who I informally met at a leadership event. This individual was interested in joining my organization and had invited me for a...Read More

When Google changed the name of Android Market to Google Play six months ago, I argued that it wasn’t the retreat from the enterprise that it looked like, but actually foreshadowed Google starting up an enterprise app store to...Read More

Content Marketing Ads On SAP's Business Innovation When I ask people what they think marketers do or simply “what is marketing?” they almost always say that marketing is some form of advertising or promotion. We all...Read More

The Merriam-Webster online dictionary defines “diversity” as follows: 1: the condition of having or being composed of differing elements :variety; especially: the inclusion of different types of people (as people of different races or...Read More

Two critical aspects of fast-growing small businesses are constantly running a kind of tortoise-and-hare race: sales and operations. Many companies become so consumed by sales that they fail to see that if operations fall too far behind, it can...Read More

(Image credit: AFP/Getty Images via @daylife) A few days ago, New Delhi announced a policy opening India’s notoriously fragmented and inefficient retail sector for a 51% foreign ownership in multi-brand retail (think Wal-Mart) and 100...Read More

Pinball Wizard (Photo credit: Wikipedia)By Ray Rivera, Director, Solutions Management, Workforce Planning and Analytics, SAP Good analytics is a combination of art and science, where the skillful analyst combines an entire matrix of...Read More

It is becoming increasingly clear that marketers and advertisers have been divided into two camps. There are those that embrace the idea that they are share equal responsibility for their brand with their consumer.  They see themselves as co...Read More

One aspect of working for a global company that I don’t care for are 5 a.m. conference calls with Europe. But what’s even more frustrating is waking up to my alarm clock at 4:30 a.m. only to discover that the 5 a.m. call was cancelled...Read More