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Think Social, Act Personal

  • January 22 2013
  • Resource: Supplier-Contributed Blogs

Many teams – in their rush to build a social business or inbound marketing plan – forget this important first step into a world of social media:  In order to think social, you need to act personal.  Incorporating this...Read More

Getting Real About Real-Time Analytics

  • January 18 2013
  • Resource: Supplier-Contributed Blogs

Analytics used to belong exclusively in the realm of the nerds. The tools and the time required to tease insights out of huge volumes of data were incompatible with the real-time needs of customer-facing business people. But with analytical tools...Read More

22 Best Marketing Quotes To Drive Your Marketing Strategy

  • January 17 2013
  • Resource: Supplier-Contributed Blogs

How do you find inspiration? For many, the simplest ideas articulated in the form of a short quote can help you to think a little clearer, to move a little faster, to work a little harder, to drive toward a loftier goal. So to help you, I have...Read More

13 Questions With The Social CMO Ted Rubin: Listening, Relationships, and The Social C-Suite

  • January 16 2013
  • Resource: Supplier-Contributed Blogs

After doing this awhile, you get to see the signs of the self-promoter and the quick name-for-themselves artists.  You also – with more rarity – get to meet the real deal.  So, I was very pleased when he agreed to sit down...Read More

Myth of the Magic Bullet: What Diet Pills, Athletes and CRM Have in Common

  • January 15 2013
  • Resource: Supplier-Contributed Blogs

Imagen de Hola Gourmets 2009 (Photo credit: jlastras) My father was a chef, so I have enjoyed a lifelong love affair with well-prepared and delicious food of all kinds. But I haven’t enjoyed the subsequent battle of the bulge, which had...Read More

Social Business And The Next Generation

  • January 11 2013
  • Resource: Supplier-Contributed Blogs

So your company now has accounts on all the major social media channels such as Facebook, Twitter, and LinkedIn. Maybe you’re even posting to a Google+, Pinterest, Slideshare or YouTube. These practices, however, are quickly becoming old...Read More

5 Ways Big Data Will Change Lives In 2013

  • January 10 2013
  • Resource: Supplier-Contributed Blogs

Aadhar enrollment center Recently, I saw firsthand how a new “universal identification” program called Aadhar is taking shape in India. It has potential to improve the lives of millions of poor people via Big Data. ...Read More

7 Things Marketers Should Stop Doing Today

  • January 04 2013
  • Resource: Supplier-Contributed Blogs

It’s that time of year when a lot of folks like to make resolutions. New beginnings and all that. Well I’m not gonna take the conventional path here. I mean if you want to lose weight, the steps are pretty simple, right?  ...Read More

Mobile Devices and Customer Service to Make 2013 the Year of the Consumer

  • January 03 2013
  • Resource: Supplier-Contributed Blogs

Targeting specific customers with tailored offers will become a much bigger business in 2013, according to one SAP expert. New technology could help the decades-old concept of personal marketing explode — and make 2013 the Year of the...Read More

Transforming Your Business Model: When Will You Get Started?

  • December 31 2012
  • Resource: Supplier-Contributed Blogs

Technological innovation and digitization provide companies the opportunity to develop profitable, new services. Business leaders who want to transform their business models to include radical, new services are very good at expressing their need...Read More

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