I’m seeing companies spend lots of money trying to get customers to talk about their brands and products in social media. For many of these companies, it’s a big waste of money. Let’s be rational about this. What customer wants...Read More

Just this month, SAP Canada was named one of the 30 Best Employers in my home province of Québec, and our employees were named among the most engaged in the country.  Having just marked my six-year anniversary working for SAP...Read More

Statistical analysis in sports has been around for a long time, but the topic of sports and analytics has attracted more attention in the last decade. The release in 2011 of the movie Moneyball (based on the book Moneyball: The Art of Winning an...Read More

On Earth Day, 1971, Keep America Beautiful ran the now-famous PSA – “The Crying Indian“- for the first time.  It had a stunning effect on the populace, and shined a much-needed light on the behaviors that cause pollution...Read More

CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn’t go far enough. We need to represent the voice of the market. Howard Schultz, founder of...Read More

Regardless of the challenges or benefits millennials pose to society, their culture – which is rapidly becoming our culture – is here to stay. As leaders of industry, we need to seek ways to understand and engage them, to teach...Read More

Christchurch, New Zealand is rebuilding after a devastating earthquake two years ago and recovering from the global financial crisis — and it could be losing more than US$1.2 billion to fraud. Of 140 businesses surveyed there, 38 percent...Read More

For basketball fans, the name John Wooden conjures up images of pure legend. The coach of a dynastic UCLA team, he won 10 national championships, including 7 in a row (1967-1973). He had an almost unbelievable winning streak of 88 straight games. ...Read More

If want to hear lots of specific details about a TV show you missed, you’re better off asking a shy person in the office, rather than the loud-mouth talking about it in the break room. That’s because, according to a study by Dutch...Read More

We are awash in content. It is actually a problem now. As audiences have become more vocal about what they need, brands and businesses have become more active in providing them that “great” content. “Alas” – and you...Read More