Max Kenkel

Customer loyalty is no longer managed by a single department. Today's loyalty initiatives are more data-driven, personalized, and integrated across the customer journey than ever before, prompting brands to rethink how they structure...Read More

Launching a loyalty program is a major milestone, but according to loyalty experts, it's only the beginning. Brands often spend months designing program mechanics, selecting rewards, building technology, and preparing for launch...Read More

Key Takeaways Long-term engagement depends on giving customers meaningful reasons to return without adding unnecessary complexity or demanding more of their attention.  Brands are moving beyond spend-based loyalty by using...Read More

Customer loyalty has long been measured through purchases, points, and repeat transactions. But increasingly, brands are recognizing that true loyalty extends beyond incentives alone. As customer expectations around personalization...Read More

As loyalty programs continue to evolve under increased financial scrutiny, the challenge for brands is no longer just proving value —it’s operationalizing it. In Part 1 of this Supplier Perspectives series, industry...Read More

As economic pressure intensifies and scrutiny over budgets increases, loyalty leaders are facing a familiar challenge with renewed urgency: how to align marketing ambition with financial discipline. For many organizations, tension...Read More