James Lanyon

I was speaking at a conference just two weeks ago and was followed by an eloquent, engaging former CMO from a major brand who made the bold statement, “Earnings talk and bull**** walks.”She said it to underscore a specific point, but I...Read More

If it costs five to ten times more to acquire new customers than it does to sell to an existing one, then why don’t brands create loyalty programs that benefit their existing customer base? Over the last twenty-plus years, loyalty...Read More