Loyalty marketing as we know it is dead.  I’m not recommending the basic premise and what we know as the 4 P’s is dead. However, the time parameter that we have to analyze, understand and react has completely changed and thus...Read More

This week Epsilon released our Q4 2012 Email Trends and Benchmarks report, which analyzes email performance across industry categories. We’ve produced these quarterly benchmarks since 2002 to provide marketers with insights to help improve...Read More

Equipped with mobile devices, consumers now have the power to search for and find the best deals. Retailers received a shock back in 2011 when they began to notice consumers entering their brick-and-mortar stores to view products, only to...Read More

Cross-functional teamwork is essential to achieving remarkable products in the marketplace. Establishing a product leadership team (PLT) that collaboratively drives the success of products at the operational level can achieve amazing results and...Read More

To be a successful marketer and drive results for your brand, it’s crucial to understand your customers and their marketing preferences. Equally important is the need to create unique, engaging experiences. So how can marketers accomplish...Read More

Last week Epsilon released initial findings of its annual 2013 Consumer Loyalty Study. The first series of the study focuses on Australia - an increasingly popular destination for international brands. The study seeks to understand Australian...Read More

Over the past few years, online banking has become an important component in the overall banking experience. In fact, 94% of banking traffic today occurs online. Yet so many financial marketers haven’t put enough focus on the customer...Read More

  What’s the best marketing advice you have ever received? This was a question recently posed by BtoB Magazine to their Linkedin group members.  Hundreds of responses poured in from marketers representing virtually...Read More

How well do you know your email subscribers? Do you know who is engaged and who isn’t? Do you know how long your inactive subscribers have been inactive? Or how long your now inactive subscribers were active previously? Most importantly...Read More