The number of touch points in the customer journey is constantly increasing. At every stage of the marketing funnel, there always seems to be a new way to reach and connect with consumers. Today, consumers can engage with brands through email...Read More

Big data is now an integral part of most marketing executives’ vocabulary. After realizing the advantages data can provide, forward- thinking marketers are embracing big data and quickly incorporating its use into their strategies. This...Read More

During my daily, eight-block voyage from the train station to the office, rarely do I take notice of the hundreds of signs enticing me to buy “the best coffee in the world” or take part in some “epic annual sale.” In order...Read More

Consumers have taken control over how they engage with retailers. In a recent survey, retailers reported 30-50% of web traffic came from mobile, and this percentage continues to increase.  The new forms of expression and interconnectivity...Read More

Consider these recent stats from clients using our TargetDisplay Solution: A consumer electronics retailer recently achieved an average 95% lift in conversions.Across women’s clothing retailers, we’ve seen an average 14%...Read More

 Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the...Read More

As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what...Read More

The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15...Read More

Postal rates increases are nothing new. Marketers have faced annual postal rate increases since 2001 (and before that, every few years since the early 1900s). However the most recent increase, which went into effect January 26, 2014, is the...Read More

Self-regulation is the American standard for promoting innovation and growth while reining in businesses using industry standards and enforcement. The rise of the internet created unique challenges, but this is not the first time Americans have...Read More