This post is part of a monthly blog series where we highlight the diverse and exciting staff of SundaySky. David Rubin, affectionately known as “Dudi,” has been making use of his talents at SundaySky for over 14 months. A graduate of...Read More

I recently joined SundaySky as Head of Customer Success, to support our customers with the strategic delivery of their performance-focused SmartVideo programs. I was excited to join the team at a time when SmartVideo is disrupting the video and...Read More

“I’m investing in SmartVideo for NPS impact, and am paying for it with the financial ROI it’s delivering.” This is one of my favorite anecdotes said by the CMO of a Fortune 500 company. More than ever, the C-suite is...Read More

Last month, we reached a milestone mark of 100 million SmartVideo views since our first video was generated back in 2009. This week, we are publishing “The SmartVideo Index: In Brief,” a three-part infographic that shares a snapshot of...Read More

A burgeoning ecosystem of buyers, publishers, ad networks and technology companies congregated at ad:tech in San Francisco last week to participate in what amounts to nothing short of the complete transformation of the advertising industry.  ...Read More

I recently attended Loyalty Expo 2013, hosted by Loyalty360 in Orlando, and took away some great examples and educational nuggets around how brands, specifically in the travel industry, are enhancing their customer loyalty initiatives. A common...Read More

Telecommunications, financial services, insurance and healthcare providers are all industries where companies establish a recurring customer relationship with a monthly statement or bill delivery. However, bill shock and product complexity of...Read More

The first 90 days following the acquisition of a new customer represents the best opportunity to solidify and grow the relationship, while establishing a basis for how a company will provide support throughout the lifecycle. Many companies are...Read More

We’ve seen tremendous growth in online video ad consumption over the last couple of years. Online video advertising revenues topped $1 billion in the first two quarters of 2012, video ad views reached 9.9 billion in February, and YouTube...Read More

Last week marked a very exciting milestone for SundaySky, as we hosted our first annual SmartVideo Summit. This was the inaugural assembly of SmartVideo first-movers and innovators from the areas of Digital Marketing and Customer Experience &ndash...Read More