Debbie Cardoza

The New York Times once declared that nothing sells like celebrity. One brand strategist explains celebrities’ seemingly limitless ability to increase sales simply: “The reality is people want a piece of something they can’t be...Read More

If you’re a marketing leader in, say, a retail business, you might think that a customer loyalty program is the best way to build up a pool of repeat buyers.It’s a smart move. Loyalty lets you build a fence around your top customers...Read More

Customer loyalty programs began in the late 1700s, when American retailers started giving repeat customers copper coins they could exchange for a small bonus product at their next purchase. That’s loyalty in a nutshell. You give customers...Read More