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Loyalty programs have multiple factors going for them in terms of engaging consumers, but the fundamental one is this: consumers want more value. In exchange for handing over their hard-earned dollars, customers want something more in return than...Read More

Marketers across virtually every industry have turned to loyalty programs to help build their brands and drive consumer behaviors. Many succeed, others do not. Yet in the banking world, it seems more common for programs to struggle for efficacy...Read More

  Referrals remain the lifeblood of growth for financial institutions, and banks are constantly looking for new tactics to boost referral numbers. Yet one valuable referral-building tool is probably already in your arsenal – you...Read More

From banks to airlines, gas stations to retailers, businesses in virtually every industry have discovered the value a loyalty program can bring to their bottom line. Yet few in any industry are really confident that they know what actually works...Read More

The holiday shopping season is upon us and, believe it or not, EMV is the gift that keeps on giving – for your rewards programs. Firstly, the chip-enabled credit and debit cards will be more secure against fraud to help protect your...Read More