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Mark Johnson

CEO

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

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Best Western Allows Best Loyalty Customers to “Choose Your Own Adventure”

  • November 01 2021
  • Resource: Leaders in Customer Loyalty

Jay Hubbs and the Best Western Hotels and Resorts marketing team no longer talk about “getting back to normal” as far as the travel and hospitality industry goes. “Dorothy Dowling would say not ‘return,’ but reset...Read More

Q&A with Michele Driscoll, CVS

  • October 27 2021
  • Resource: Leaders in Customer Loyalty

Michele Driscoll is Vice President of Customer Engagement, Loyalty, Personalization and Promotions at CVS Health, parent company of CVS Pharmacy, an innovative health solutions retail pharmacy with nearly 10,000 locations across the United States....Read More

CVS Puts “Extra Care” Into Established Loyalty Program

  • October 25 2021
  • Resource: Leaders in Customer Loyalty

For Michele Driscoll and her team at CVS, change isn’t something feared – it’s welcomed.  “Our goal is to continue to innovate our programs and really provide our customers with value and with a personalized...Read More

For Mister Car Wash Loyalty Program, Consistency is Key

  • October 22 2021
  • Resource: Leaders in Customer Loyalty

Despite the simplistic nature of a car wash, Mayra Chimienti knows that this experience would not exist without a tremendous change in the last couple of decades. “[Car washes have] evolved as consumer trends have evolved, and we are now in...Read More

Q&A with Erin Levzow, Del Taco

  • October 21 2021
  • Resource: Leaders in Customer Loyalty

Erin Levzow is the Vice President of Marketing Technology for Del Taco, an American-Mexican fast food chain with over 600 locations that specializes in a combination of traditional Mexican and American dishes. Loyalty360 CEO Mark Johnson spoke...Read More

Q&A with Ryan Ostrom, Jack in the Box

  • October 14 2021
  • Resource: Leaders in Customer Loyalty

Ryan Ostrom is Chief Marketing Officer and Executive Vice President at Jack in the Box, which has over 2,200 locations, primarily serving the West Coast of the United States. Loyalty360 CEO Mark Johnson spoke with Ostrom about their Jack Pack...Read More

Jack in the Box is “Jack of All Trades” in Loyalty Offerings

  • October 12 2021
  • Resource: Leaders in Customer Loyalty

As far as Ryan Ostrom is concerned, Jack in the Box restaurants have become the “Jack of All Trades” when it comes to the quick-service restaurant space. “We’re like the jack of all trades, serving chicken, taco and burger...Read More

Q&A with Lisa Hallam, Papa John’s

  • October 05 2021
  • Resource: Leaders in Customer Loyalty

Lisa Hallam is the Senior Director for Loyalty and Consumer Strategy at Papa John’s, the world’s third-largest pizza delivery company with more than 5,500 restaurants in 49 countries and territories as of June 28, 2021. Loyalty360 CEO...Read More

Q&A with Julia Draper, rue21

  • October 04 2021
  • Resource: Leaders in Customer Loyalty

Julia Draper is the Vice President of Marketing at rue21, a leading teen specialty retailer which operates over 650 stores in 45 states. Loyalty360 CEO Mark Johnson spoke with Draper about the customer engagement efforts at rue21 and its rewards...Read More

Papa John’s Loyalty Program Earning Big Slice of Brand Revenue

  • October 01 2021
  • Resource: Leaders in Customer Loyalty

Most everyone knows Papa John’s creed: Better Ingredients. Better Pizza.® But the pizza brand can now add one more to that list: a better loyalty program. Papa John’s loyalty program Papa Rewards reached a milestone this summer...Read More

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