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Mark Johnson

CEO

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

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Q&A with John Sellers, Bank of America

  • December 21 2021
  • Resource: Leaders in Customer Loyalty

John Sellers is Head of Rewards at Bank of America, the second largest banking institution in the United States, and the eight-largest in the world, with over 4,600 retail financial centers & approximately 16,200 ATMS in existence. Loyalty360...Read More

Q&A with Tommi Marsans, Verizon Business Group

  • December 20 2021
  • Resource: Leaders in Customer Loyalty

Tommi Marsans is a Marketing Technology Strategist at Verizon Business Group, a division within Verizon Communications, one of the world’s leading providers in technology, communications, and entertainment products and services that...Read More

Bank of America Aims for Luxury with Preferred Rewards Program

  • December 17 2021
  • Resource: Leaders in Customer Loyalty

Being the second largest financial institution in the United States and eighth largest globally would have many brands satisfied. However, Bank of America does not settle for satisfaction and instead looks for opportunities to grow and foster a...Read More

Q&A with Jason Sprawka, Ford Motor Company

  • November 22 2021
  • Resource: Leaders in Customer Loyalty

Jason Sprawka is the Global Director of Customer Experience at Ford Motor Company, the best-selling automotive brand in North America with 3,100 dealers just in the United States. Loyalty360 CEO Mark Johnson spoke with Sprawka about Ford Reward...Read More

Ford Revs Up Their Engine To Loyalty Success

  • November 18 2021
  • Resource: Leaders in Customer Loyalty

To Jason Sprawka, Global Director of Customer Experience at Ford Motor Company, Ford is more than a job – it’s in the family. “I'm actually a fourth generation Ford employee,” says Sprawka. “Our company is 118...Read More

Q&A with Lindsay McCann, New Seasons Market

  • November 10 2021
  • Resource: Leaders in Customer Loyalty

Lindsay McCann is the Director of Customer Loyalty and Marketing at New Seasons Market, a Portland-based grocer with 19 stores across the Pacific Northwest, with more stores opening soon. Loyalty360 CEO Mark Johnson spoke with McCann about New...Read More

Q&A with Ed Poppe & Jennifer Kretchmar, Build-A-Bear

  • November 09 2021
  • Resource: Leaders in Customer Loyalty

Jennifer Kretchmar and Ed Poppe are the Chief of Merchandise and Digital and Vice President of CRM, Loyalty, and Performance Marketing, respectively, of Build-A-Bear, a retailer that sells personalized teddy bears at over 500 workshops...Read More

New Seasons Market Brings New Approach to Customer Loyalty

  • November 08 2021
  • Resource: Leaders in Customer Loyalty

For New Seasons Market, it is all about doing the right thing, both for themselves and the communities they serve. The Portland-based grocer with 19 stores across the Pacific Northwest was the world’s first B Corp certified grocer, making...Read More

Q&A with Kendall Ware, Cinnabon and Carvel

  • November 04 2021
  • Resource: Leaders in Customer Loyalty

Kendall Ware is the Chief Brand Officer for Cinnabon, the market leader among cinnamon bakeries with over 1,200 franchise locations worldwide, and Carvel, a leading provider of premium soft ice cream and hand dipped ice cream products, as well as...Read More

Cinnabon Looks to Brighter Days on the Horizon

  • November 02 2021
  • Resource: Leaders in Customer Loyalty

If you’ve been inside a shopping mall, chances are you’ve seen a Cinnabon shop with customers hurrying to join the ever-growing lines. The baked goods brand, known for their delicious cinnamon rolls, opened their doors in 1985 and have...Read More

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