Mark Johnson

  The Shell Oil Company is all about relieving stress for its customers, whether it be making the fuel purchasing process for a car more straightforward or offering deals with its Fuel Rewards program. But when a Harris Poll conducted on...Read More

 Here is Part II of a recent Q&A we did with Red Roof’s top marketing and loyalty experts; you can read Part I here, and also read a feature article on the Red roof program here.   Red Roof has been a mainstay in the lodging...Read More

  For decades, KONG has made toys and training tools that best fit your pet's individuality, personality, and specific needs. In this interview with Loyalty360 CEO Mark Johnson and Brandon Delgrosso, general manager of KONG Box, discuss...Read More

 Red Roof has been a mainstay in the lodging industry in the U.S. for about 50 years, and has a full suite of affordable brands to choose from. Mark Johnson from Loyalty360 had the chance to talk with Marina MacDonald, Chief Marketing...Read More

  This year, when many consumers found themselves stuck working from home— or maybe not even working at all because of the pandemic —pet care supplier KONG decided to ask people how much their dogs were helping them through the...Read More

 Marina MacDonald and Brenda Eddy have spent their careers as top marketers at Red Roof making sure guests of the hotel chain received timely information and updates on their rewards program. But when the pandemic shut down many businesses...Read More

 In Part I of Loyalty360’s Mark Johnson’s interview with Best Western’s Dorothy Dowling, senior vice president and chief marketing officer, she spoke about the meaning of customer loyalty, how affiliating with Best Western...Read More

 Best Western® Hotels and Resorts launched its SureStay Hotel Group® just four years ago, but the brand was named No. 1 in the economy segment in the J.D. Power 2020 North America Hotel Guest Satisfaction Study. SureStay achieved the...Read More

 SureStay Hotel Group® (SureStay) is the new kid on the block when it comes to economy stays at just four years since launch, but that didn’t stop the Best Western brand from snagging one of the industry’s top loyalty awards. ...Read More

  In Part I of Loyalty360’s Mark Johnson’s interview with Lisa Erickson, Sleep Number’s senior director of customer relationship management, loyalty and creative production services, she spoke of the company’s mission...Read More