No Image

Mark Johnson

CEO

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

VIEW ARTICLES FROM AUTHOR

Q&A with Alan Magee, Church’s Chicken, Part II

  • January 08 2021
  • Resource: Leaders in Customer Loyalty

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

Q&A with Ashley Beckman, 19 Crimes, Part I

  • January 07 2021
  • Resource: Leaders in Customer Loyalty

  Ashley Beckman is the global brand manager at Treasury Wine Estates, which is the maker of 19 Crimes wines and spirits, which was the Platinum award winner in the Loyalty Program Design category at the recent 2020 Loyalty360 awards...Read More

Q&A with Alan Magee, Church’s Chicken, Part I

  • January 06 2021
  • Resource: Leaders in Customer Loyalty

  Alan Magee is Vice President of Digital Marketing and Technology at Church’s Chicken, which — along with its sister brands Texas Chicken and Church’s Texas Chicken outside of the U.S. —has more than 1,500 locations...Read More

19 Crimes Breaks the Rules to Win Loyalty Program Design Award

  • January 05 2021
  • Resource: Leaders in Customer Loyalty

  Crime may not pay, but for 19 Crimes’ Infamous Insiders Rewards program, there was a definite payoff to its marketing efforts this past year. 19 Crimes is the cornerstone in the Treasury Wine Estates portfolio, and its witty and...Read More

Keeping the Faith in Customer Loyalty at Church’s Chicken

  • January 04 2021
  • Resource: Leaders in Customer Loyalty

 According to Alan Magee, Vice President of Digital Marketing and Technology at Church's Chicken, building a digital approach to consumer marketing is a little like building a home construction.When he joined the franchise group &mdash...Read More

Q&A With Sodexo North America, Part II

  • December 28 2020
  • Resource: Leaders in Customer Loyalty

 Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital...Read More

Q&A With John Sellers, Rewards Executive, Bank of America

  • December 23 2020
  • Resource: Leaders in Customer Loyalty

 Since Bank of America launched its Preferred Rewards program in 2014, it has seen record levels of client satisfaction and growth. Bank of America Rewards executive, John Sellers, says the program now has more than 7.9 million members who...Read More

Sodexo Builds on Brand Promise Through Employee Engagement | Q&A With Sodexo North America, Part I

  • December 22 2020
  • Resource: Leaders in Customer Loyalty

 Sodexo North America employs 160,000 people at 13,000 sites in all 50 of the United States and Canada, providing facilities management and food services to schools, universities, hospitals, senior living communities, venues, and other vital...Read More

Preferred Rewards Delivers Big Numbers for Bank of America

  • December 21 2020
  • Resource: Leaders in Customer Loyalty

When it comes to reward programs in the financial sector, big   numbers play a big role in driving client satisfactio and  deepening client relationships. Since launching its industry-leading, no-fee Preferred Rewards program...Read More

Sodexo Uses Employment Engagement to Highlight the ‘How’

  • December 18 2020
  • Resource: Leaders in Customer Loyalty

 Don’t bother asking the folks at Sodexo North America ‘what’ they do; that is not as important as telling you about ‘how’ they do it.The company — which employs 160,000 people at 13,000 sites in all 50 of...Read More

Displaying results 141-150 (of 192)
 |<  <  11 - 12 - 13 - 14 - 15 - 16 - 17 - 18 - 19 - 20  >  >|