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Mark Johnson

CEO

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

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Wyndham Focuses on Customers in Winning 360-Degree Honor

  • February 11 2021
  • Resource: Leaders in Customer Loyalty

  In a year where travel and tourism marketing was the most challenging ever, Wyndham Hotels & Resorts came through with flying colors to take home the prestigious 360-Degree top brand award at the 2020 Loyalty360 Awards. The New...Read More

Q&A with Jackie Harkness and Valerie Durand, Air Canada

  • February 10 2021
  • Resource: Leaders in Customer Loyalty

  Air Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers. Air Canada recently won a Platinum award in...Read More

Black Star Burger Uses Celebrity Hype, Revamped Mobile App to Sustain Growth

  • February 09 2021
  • Resource: Leaders in Customer Loyalty

Black Star Burger, based in Russia, is a brand immersed in hype, especially with its founder — hip-hop celebrity Timati — extremely well known around the globe. Timati is the founder of the hip hop music label Black Star and other...Read More

In Challenging Times, Air Canada’s Giveback Program Shines a Light

  • February 08 2021
  • Resource: Leaders in Customer Loyalty

  Air Canada may already be amongst the 20 largest airlines in the world, but that doesn’t stop them from continuously finding new ways to innovate and come up with new ideas to serve its customers. “We like to say that we...Read More

Q&A with Matthew Seagrim, SCENE

  • February 04 2021
  • Resource: Leaders in Customer Loyalty

  Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program. SCENE also took home several honors at...Read More

How Canada’s SCENE Stays Relevant, Innovative, Loved

  • February 02 2021
  • Resource: Leaders in Customer Loyalty

  When SCENE launched in 2007 as a joint venture between Cineplex and Scotiabank that soon became Canada’s largest entertainment loyalty program, they were aware of the audience they wanted to target for membership. “A huge...Read More

Q&A With Erin Corrigan, Donatos

  • February 01 2021
  • Resource: Leaders in Customer Loyalty

 Erin Corrigan is the Digital Marketing Manager at Donatos, an Ohio-based pizza delivery restaurant franchisor that has nearly 200 locations in 10 states, with the majority of locations in Ohio. Donatos won a Silver award at the recent...Read More

Customer Obsession Fuels 7-Eleven’s Digital Strategy

  • January 29 2021
  • Resource: Leaders in Customer Loyalty

7-Eleven is a premier name in the convenience retailing industry. Based in Irving, Texas, they operate, franchise, and license more than 71,800 stores in 17 countries, including 12,000 in North America. Known for its iconic brands such as...Read More

Q&A With Jodi Boyce, Teriyaki Madness

  • January 27 2021
  • Resource: Leaders in Customer Loyalty

  Jodi Boyce is executive vice president of the fast-casual Denver-based teriyaki franchise, Teriyaki Madness, which features a Seattle-style teriyaki menu with nearly 95 locations in the U.S. Teriyaki Madness has leveraged its loyalty...Read More

Teriyaki Madness Gets Ahead of Loyalty Curve with New Technology

  • January 25 2021
  • Resource: Leaders in Customer Loyalty

  Jodi Boyce’s start in the foodservice business wasn’t the typical endeavor, but she did get a lot of miles out of the experience. As a recent college grad in Colorado, Boyce got a job driving the Oscar Mayer Wienermobile...Read More

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