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Mark Johnson

CEO

As CEO of Loyalty360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.

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Q&A with Josh Buchmann, Checkers and Rally’s

  • February 25 2021
  • Resource: Leaders in Customer Loyalty

  Checkers and Rally’s recently developed a new mobile application and loyalty program for its restaurants, working in partnership with Paytonix. Mark Johnson, CEO of Loyalty360, spoke about the program with Josh Buchmann, the Senior...Read More

Q&A With Raja Rajamannar, Mastercard

  • February 24 2021
  • Resource: Leaders in Customer Loyalty

  Raja Rajamannar is the Chief Marketing and Communications Officer for Mastercard, but he has a warning for anyone else working who has the same CMO title as he. Rajamannar, who has authored a new book called Quantum Marketing...Read More

Atlantic Lottery Extends Customers’ Play Experience

  • February 23 2021
  • Resource: Leaders in Customer Loyalty

  There are very few second chances in life, which is why Canada’s Atlantic Lottery decided to call their loyalty program 2Chance to show how far they wanted to extend their customer’s play experience. “It’s about...Read More

Checkers and Rally’s Launch Rewards Program to ‘Keep It Simple’

  • February 22 2021
  • Resource: Leaders in Customer Loyalty

When quick-service restaurant consumers began quickly changing their buying habits in early 2020, many of them scrambled to come up with ideas to meet customer requirements of contactless interactions and faster service. But at Checkers and...Read More

Q&A With John Giaquinto and Julie Girard, Hannaford Supermarkets

  • February 19 2021
  • Resource: Leaders in Customer Loyalty

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ Hannaford is a 189-store supermarket chain based in Maine that operates stores in New England and New York. They recently won a Platinum...Read More

Q&A with Cecilie Balfour, TELUS

  • February 18 2021
  • Resource: Leaders in Customer Loyalty

  Cecilie Balfour is the Senior Market Manager at TELUS, which is Canada’s fastest-growing national telecommunications company. TELUS recently won two awards at the annual Loyalty360 awards program, including a Gold in the Innovation...Read More

Employee Buy-In Grows Hannaford All-Digital Rewards Program

  • February 17 2021
  • Resource: Leaders in Customer Loyalty

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ So when they set out to launch the first My Hannaford Rewards loyalty program, they knew they had to meet the challenge of living up to...Read More

TELUS Uses Rewards, Social Purpose to Grow Customer Engagement

  • February 16 2021
  • Resource: Leaders in Customer Loyalty

  When TELUS was looking for a creative way to give a visual inspiration for the TELUS Rewards campaign, it looked at several different “critters” that it uses in its marketing campaign. “Our look and feel really revolves...Read More

Q&A with Geoff Crossan, Wyndham Hotels & Resorts

  • February 15 2021
  • Resource: Leaders in Customer Loyalty

  Wyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event. The brand also captured a Platinum in the Customer Insights &...Read More

Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives

  • February 12 2021
  • Resource: Leaders in Customer Loyalty

    Matt Goldberg is the Director Of Pro Strategy And Loyalty at Floor & Decor, which won three awards during the recent Loyalty 360 Award presentation, including a Platinum in the B2B Customer Loyalty category, a Gold in the...Read More

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