Mark Johnson

  Imani Samuels is the Director of Loyalty Marketing at AARP, an association for people 50-plus that had almost 40 million members. AARP Rewards recently received a Silver award and the Innovation and Corporate Social Responsibility...Read More

Todd Leach doesn’t believe customer feedback data only belongs in the marketing department and the C-suite. “That information needs to be in the hands of the frontline employees,” says Leach, Chief Client Officer at SMG, a...Read More

  Urban Air is a nationwide adventure park brand with more than 150 locations. Mark Johnson, CEO of Loyalty360, recently spoke with Jessica Correa, Urban Air’s Chief Marketing Officer, about the growth of the company and its decision...Read More

 The world of customer loyalty, rewards, and gamification may be skewed toward a younger audience, but in the case of AARP, their members are holding their own quite well, thank you. Once known as the American Association of Retired Persons...Read More

  The irony is not lost on Urban Air Adventure Park’s Chief Marketing Officer Jessica Correa that her brand’s attempt to pull kids away from their devices and screens and into exercise and play often starts on the devices...Read More

  At the recent 2020 Loyalty360 Awards, Verizon Wireless came away as big winners. They took home the Platinum Award in the Program Partnership category, won the Gold in the Loyalty Program Design category, and won the Bronze Award in the...Read More

  No one knows that commerce is global more than Evolving Systems’ Adhish Kulkarni, the Senior Vice President and General Manager of their Digital Engagement and Loyalty Solutions. Not only has Kulkarni implemented consumer engagement...Read More

  Andras Szocs is the Senior Director and Head of Customer Programs and Center of Excellence for Salling Group, the largest retailer in Denmark, which serves over 11 million customers a week through its grocery store chains, coffee shops...Read More

 In the fast-moving world of consumer marketing, it’s important to continually evolve to meet the needs of the customer. And no one knows that better than Julia Russell and Carrie Mastropaolo of Verizon. The two are part of a larger...Read More

  Andras Szocs uses a very simple test to see how effective the features on Salling Group's new loyalty and rewards app are going to be with customers: his grandmother. “I really believe in simplicity,” says Szocs, the...Read More