Luke Russell

Listening to its customers and adding more convenience to the product, Chicken of the Sea changed its packaging to offer cans with easy-open, pull-tab lids across multiple seafood product lines simultaneously. Launched Oct. 13, five of Chicken of...Read More

Launching a successful loyalty program is vitally important for any brand. But, maintaining that initial momentum over the long term, can prove to be an arduous task if the proper strategies and customer-centric tools aren’t in place.  ...Read More

Differentiation in any industry is a critical element that elevates a brand’s status while raising customer loyalty levels.Orange Leaf Frozen Yogurt officials believe that personal connections lead to a heightened sense of belonging that...Read More

Jeff Zidell, senior vice president, Hyatt Gold Passport, is very excited about the company’s new loyalty program, World of Hyatt, set to launch March 1, 2017. The new program, which uses a plethora of insights gleaned from listening to...Read More

It’s been a rather bumpy ride, fiscally speaking, for GNC Holdings in 2016. As the nation’s largest specialty retailer of health, wellness, and sports nutrition products, GNC finds itself in a precarious situation where it needs to...Read More

For Toys “R” Us, every holiday season is an exciting one, filled with a plethora of fun items for families to select from, and this year there is an added treat: American Girl dolls. Toys “R” Us officials hope to supply...Read More

Working to restore brand loyalty is, apparently, not a quick fix. Chipotle is still experiencing fallout from an E. coli outbreak earlier this year that affected almost 60 people who ate at the massively popular burrito chain. Following a...Read More

Sean McGrail, president and co-founder of Paint Nite− the world’s largest social painting experience provider and community−wanted to heighten the customer experience and make it more personalized through gifting options ahead of...Read More

Pegasystems is a software firm that specializes in the development of strategic application for sales, marketing, service, and operations. The company’s Pega lists as customers include many of the world’s...Read More

We often hear a common refrain at Loyalty360 from loyalty marketers and vendors alike: Get the right product to the right customer at the right time. In other words, right time marketing.   That refrain was put to the test during a recent...Read More