Luke Russell

John McDonald, director, loyalty and guest engagement at Honolulu-based Outrigger Resorts, told Loyalty360 that company officials not only wanted to recognize their loyal guests, but they wanted to get to know them even better, paving the way for...Read More

For a large majority of retailers, the holiday season represents the crucial time of year from a fiscal standpoint. Often lost amid the tunnel vision-minded executives seeking major sales increases is providing enjoyment along with greater and...Read More

For CVS officials, truly listening to their customers has reaped grand dividends in the brand loyalty department. Some companies launch loyalty programs and achieve early success, but don’t spend the time to constantly monitor and enhance...Read More

Innovation and digital customer engagement walk hand-in-hand at Dunkin’ Donuts. Now, Dunkin’ Donuts celebrates its enormous brand loyalty and becomes the first national coffee chain to enable gifting and payment within Messages in iOS...Read More

Staples officials believe that investing in and engaging with their employees will reap positive customer experiences. With a nod to that noble notion, Staples recently announced the first phase launch of its new student loan repayment plan for...Read More

Last year when Loyalty360 spoke with Jeppe Dorff, president of suretap, he said that Canadian consumers were seeking a greater customer experience with mobile digital wallets. A new global study from GfK, however, says that Canadians rank high...Read More

After listening effectively to its customers and with a competitive nod to Amazon Prime, Adorama, one of the world’s largest photography, video, audio, imaging, and electronics retailers this week launched a new loyalty program called VIP360...Read More

Growing a business the right way can take time. Some companies find success sooner than others, yet others maintain a steady pace that ensures a stable and profitable environment for an indefinite amount of time.   Creating and retaining a...Read More

CVS launched its ExtraCare loyalty program 15 years ago, but officials are not about to rest on their laurels. The highly successful loyalty program has helped CVS build and strengthen customer relationships, forge deeper customer engagement, and...Read More

When Loyalty360 spoke to Points President Christopher Barnard in August, he talked about flexibility as the future of customer loyalty. “We’ll see loyalty programs distributing their currencies in industries outside of their own...Read More