Luke Russell

What makes a customer experience memorable? Emotional customer engagement is deemed the ultimate consumer connection because it evokes deep memories attached to a brand or experience, and are often indelibly linked to customer loyalty. On Nov. 17...Read More

In life, passion is found in many things for a variety of reasons. Passion in the market place, a true commitment that permeates an entire organization, can be the integral fulcrum that generates and sustains customer engagement and customer...Read More

When it comes to extended brand loyalty, AAMCO Transmissions knows a little something about commitment, devotion, and advocacy.   As franchisor of the world’s largest branded chain of transmission specialists and an industry...Read More

Regal Entertainment Group, the parent company of Regal Cinemas, successfully relaunched its Crown Club loyalty program a few years back and now has added a key partner in the customer loyalty arena: Disney. Recently, the company announced it is...Read More

At Loyalty360, we talk to brands on a daily basis about a myriad of opportunities and best practices related to customer loyalty, customer engagement, voice of the customer, customer experience, and the rapidly changing technologies that can help...Read More

Loyalty marketers have long discussed omnichannel customer engagement as one of their top priorities. Effective omnichannel customer engagement is a critical piece of the customer loyalty puzzle and drives the engine behind brand advocacy. Given...Read More

James Lanyon, director of strategy at T3, believes that loyalty has “a lot more runway now, meaning there are significantly more opportunities for brands that truly believe in it.” Loyalty360 caught up with Lanyon to learn more about...Read More

For JetBlue, service is an integral part of its overarching commitment that helps inspire others and elicit brand loyalty. November is known as Philanthropy Month at JetBlue, recognizing those who actively volunteer in their communities. As part...Read More

Digital commerce is on the rise once again, according to a new Gartner survey of marketing executives, and its importance lies, in part, in its ability to directly impact and drive customer loyalty and customer engagement. “Digital commerce...Read More

When Whole Foods launched a customer loyalty program pilot in the greater Philadelphia market in February 2015, Clay Walton-House, principal and lead of customer retention & loyalty practice, Lenati, didn’t think it...Read More