Luke Russell

On Saturday, Nov. 26, 2016, Small Business Saturday celebrated its seventh anniversary and, in doing so, saw a record 112 million consumers shop on that day−representing a 13 percent increase over 2015. Here are some eye-opening statistics...Read More

Mobile is such a massive topic these days among loyalty marketers. Loyalty cards are the No. 1 most requested application of mobile wallet passes, according to a 2016 study of 2,000 consumers in the U.S. and U.K. In fact, 67 percent of consumers...Read More

Choice Hotels International, which operates the Choice Privileges loyalty program, enjoyed an award-winning experience at the 6th annual Engagement & Experience Expo presented by Loyalty360. At the third annual Loyalty360 CX Awards, Choice...Read More

Loyalty programs can have a major impact on customer engagement and, ultimately, brand advocacy. But, most people don’t realize how it can impact the rest of the customer journey. Loyalty360 will host a webinar on Tuesday, Dec. 13, 2016...Read More

At the end of his compelling session, “Fueling Fan Passion: How Fanatics Creates Emotional Engagement and Customer Loyalty,” Monday at the 6th annual Engagement & Experience Expo presented by Loyalty360, Doug Glazer, director of...Read More

During a fascinating panel discussion, “A Perspective from the 2016 CX Finalists,” on Wednesday at the 6th annual Engagement & Experience Expo presented by Loyalty360, 1-800-CONTACTS Marketing Manager Thomas Rohrer summarized what...Read More

Loyalty360 CEO Mark Johnson touted this year’s keen focus on measurability at the outset of the third annual Loyalty360 CX Awards Tuesday at the 6th annual Engagement & Experience Expo presented by Loyalty360. The Loyalty360 CX Awards...Read More

Kelly Hawkins, vice president of loyalty for Regal Entertainment Group, the parent company of Regal Cinemas, which successfully relaunched its Crown Club loyalty program in February, said that about 40 percent of all transactions come from the...Read More

As the largest contact lens retailer in the United States, 1-800-Contacts knows quite a bit about its loyal customer base and views customer experience based on customer insights as the ultimate point of differentiation. Founded in 1995, 1-800...Read More

Bob Daly, senior vice president of retail payment solutions at U.S. Bank, the fifth-largest commercial bank in the U.S., believes that Real-Time Rewards, a patented process that uniquely streamlines the redemption experience, will significantly...Read More