Luke Russell

What do phone charging stations have to do with customer loyalty?   It’s an interesting question, and Loyalty360 asked Anthony D'Eramo, Vice President of Sales for Brightbox, for the answer.   Brightbox is a B2B kiosk...Read More

Jessica Hatch, Senior Vice President of Client and Teammate Experience for Consumer and Business Credit and Debit Cards at SunTrust Bank, told Loyalty360 that the bank’s customers have changed significantly in the past several years.  ...Read More

Leighton Scarlett, VP of Product at Zigglio, the behavioral retargeting ad company that lets brands retarget their inbound callers on social media, told Loyalty360 that the company’s mission is to bridge the gap between offline and online...Read More

Article Image: © 2018 Nestlé Waters North America Inc. Jill Germano, Group Marketing Manager at Nestlé Waters North America, told Loyalty360 that company officials see an opportunity to bring their existing brand fans into the sparkling...Read More

This is an exciting time in the loyalty industry as marketers continue to leverage customer data and modify behavior in a way that elevates the brand’s status. But, often loyalty marketers have too much data without a clearly charted path...Read More

Loyalty programs are becoming more intricate set pieces for marketers from a retention and sales strategy perspective, according to Emily Rudin, Chief Customer Officer for CrowdTwist.   Loyalty360 talked to Rudin about her thoughts on...Read More

Loyalty360 talks to a plethora of experts in the loyalty industry on a weekly basis and one of the compelling questions we like to ask is: How are customers changing and how can companies adapt to these changes to gain optimum engagement and...Read More

In mid-2015, the Plenti coalition loyalty program launched amid considerable fanfare as it marked the first endeavor of its kind in the U.S., harboring hopes of increased customer engagement and customer experience for participating brands.  ...Read More

Personalization in the loyalty industry is viewed as hallowed ground, an aspirational goal, which when executed correctly, places a marketer in rarefied and enviable territory. Food Lion, which has more than 1,000 stores in 10 Southeastern...Read More

The latest news in the world of customer experience and customer loyalty.Big Game Blues: One Way That the Super Bowl is Bad for Business The Super Bowl can be a super bummer for businesses. A survey of more than 1,000 workers and more than 300 HR...Read More