Luke Russell

Innovation is almost synonymous with Apple. Take, for example, the new Apple AirPods, which are wireless earbuds that offer an effortless wireless listening experience with high-quality audio. “We’re also thrilled with the response to...Read More

Andrew George, Manager, National Donor Loyalty & Retention at Canadian Red Cross, realizes that his company has a unique set of challenges when it comes to customer loyalty and customer engagement. But, his company takes these topics very...Read More

Corbitt Chandler, vice president of marketing at Iron Tribe Fitness believes that listening to and investing in customers equates to enhanced brand loyalty. Loyalty360 caught up with Chandler to find out more about the company’s efforts...Read More

Creating that ultimate shopping experience starts with engaging your employees. If your employees aren’t engaged, it’s a tall order to spark widespread customer engagement and, ultimately, brand loyalty. At Toys“R” Us...Read More

Data, data, data. Too much data? That is the problem for many loyalty marketers. How to reconcile volumes and volumes of customer data, and then leverage it effectively to significantly impact the customer experience becomes an ongoing quest for...Read More

Under Armour CEO Kevin Plank knows what it takes to create true brand loyalty and he has done an amazing job at the Baltimore-based athletic apparel retailer. Despite less than stellar fiscal results from the company’s recent fourth-quarter...Read More

Loyalty programs are often the lifeblood for many marketers, especially when customer experience is top of mind. For many brands, their loyalty program design is a crucial element of their customer engagement strategies. Loyalty360 caught up with...Read More

Officials at Papa Murphy’s, the take ‘n’ bake pizza chain with more than 1,500 locations, always want to re-engage customers with compelling values whenever possible. After partnering with precision marketing company Bridg, Papa...Read More

Millennials are often touted as the key segment that brands must effectively connect with because they represent the future of marketing. Yet, often overlooked is the baby boomer segment, which could pose problems for retailers. Why? Well...Read More

Howard Schultz has always been a visionary and innovator in creating peerless brand loyalty during his impressive career at Starbucks. Although Schultz is stepping down as CEO at Starbucks on April 3, 2017−to be succeeded by current...Read More