Luke Russell

Bill Linehan, executive vice president and CMO at Red Lion Hotels Corporation, says that his company looks at customer loyalty prioritization a bit differently. “We like to think more about relationship marketing and customer acquisition...Read More

Last year Stellar Loyalty CMO Narina Sippy told Loyalty360 that Panera Bread has demonstrated a superbly executed brand strategy, finely aligned with customer loyalty and customer experience programs. What’s more, she said the brand’s...Read More

Loyalty360 talks to various brands and customer engagement/customer loyalty/customer experience firms on a daily/weekly basis and one of the things that seem to be resonating even more now than ever is customer retention: Focusing on your best and...Read More

Technology is often discussed among loyalty marketers as an integral way to magnify customer engagement, customer experience, and customer loyalty. But, technology can also have a counter-productive effect. Loyalty360 caught up with Kristin Luck,...Read More

Six Flags Entertainment Corp. and Samsung Electronics America recently announced a broad marketing partnership which appoints Samsung as the “Official Technology Partner” of the world’s largest regional theme park company...Read More

Customer loyalty programs aren’t working like they used to and marketers need to take a fresh look at their respective strategies to ensure success, according to a new report from Accenture Strategy. As a result, the report shows, companies...Read More

March Madness unites college basketball fans across the country and also signals the start of spring. For Thomas Oh, senior vice president of marketing for XYIENCE, March Madness also signals the start of the company’s massive brand loyalty...Read More

Regal Entertainment Group, the parent company of Regal Cinemas, has made huge strides in most every area related to customer experience, customer engagement, and customer loyalty in recent years. To illustrate how far the company has advanced in...Read More

IKEA, the world’s leading home furnishings retailer, has pushed its customer experience to a new level. The company recently opened the doors of its new store in Burbank, Ca., which comprises 456,000 square feet on 22 acres west of San...Read More

In its quest to set a new strategic direction that will deliver improved performance, magnified customer loyalty, and great brand advocacy, Whole Foods is ready to cater to its best customers. Whole Foods CEO John P. Mackey said this week that...Read More