Luke Russell

It was truly historic and memorable year for the Chicago Cubs and their incredibly loyal fans. The Cubs brought home the team’s first World Series title in a staggering 108 years. What once was a punch line among Major League baseball due...Read More

While Sears endured a very challenging 2016, Eddie Lampert, the company’s chairman and CEO remains confident that the venerable brand has what it takes to move forward and positively impact customer engagement and brand loyalty. In a recent...Read More

When officials at Omni Hotels & Resorts sought a partner for 2017 to elevate cultural customer experiences for their guests, one name came to mind: Rioja USA. Omni Hotels & Resorts has partnered with Rioja USA for the luxury hotel brand...Read More

Fingerpaint, a marketing innovation agency with offices spanning the country, was looking for a solution that would both streamline its workflow process and clearly demonstrate its campaign efforts for clients in a tangible way. Enter Cision and...Read More

Customer loyalty data can seem overwhelming, at times, to brands. Concerns about too much data, deciphering what it all means, and figuring out how to best leverage it in the future can pose a daunting challenge. Loyalty360 caught up with Thanx...Read More

Many brands often talk about the customer experience, enhancing it to a degree that sparks greater engagement and brand loyalty. Some brands are better at this than others. Take NIKE, for example. Its CEO, Mark Parker, doesn’t just talk...Read More

Mobile customer engagement has been a high priority at Starbucks for many years now, and something that is becoming increasingly popular with its brand loyal consumer base. Although Starbucks CEO Howard Schultz will soon step down as company...Read More

Investing in your talent and employee base is a definite way to impact ongoing and sustainable customer experience. That’s exactly what Dollar General plans to do this year. Dollar General saw its full-year sales rise nearly 8 percent in...Read More

Brand loyalty is one thing, but how much is it actually worth? Once customers are brand loyal, will they remain that way for life? Not according to a compelling new study commissioned by Lithium Technologies. A new Harris Poll of more than 2,000...Read More

It took more than a century (108 years to be exact) for the Chicago Cubs to win a World Series, a dream that came true for Cubs’ fans a little more than four months ago. Customer loyalty, or in this case, fan loyalty, has held steady for...Read More