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Luke Russell

Project Director, AIMIA

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Consumers Wary of Artificial Intelligence as Customer Engagement Tool

  • April 04 2017
  • Resource: DailyNews

Robots taking over the world? Well, 24 percent of 6,000 consumers in six countries expressed this sentiment during a Pegasystems survey about artificial intelligence as a key customer engagement tool. Only one in three (36 percent) are...Read More

Synchrony Financial Partners with Mitek to Create Enhanced Customer Engagement Via In-Store Credit Application Process

  • April 03 2017
  • Resource: DailyNews

One of the biggest barriers to a credit application is the data entry required, according to Jay Neidermeyer, senior vice president and IT leader, commercial & payment solutions, Synchrony Financial. To help alleviate or eliminate those...Read More

Strategic Investments Place Restoration Hardware on Path to Increased Profits, Brand Loyalty

  • April 03 2017
  • Resource: DailyNews

Last year was for transformation and this year will be about execution for Restoration Hardware. Strategic investments have been placed and company officials plan to see this year pay dividends. And those dividends, CEO Gary Friedman believes...Read More

Banks Will Use AI in the Future for Sharper Emotional Customer Engagement

  • April 03 2017
  • Resource: DailyNews

Artificial intelligence is a hot topic these days around the loyalty industry, seemingly popping up in every area of conversation. And bankers are not lost on this subject at all. In the next stage of artificial intelligence adoption, the...Read More

Babies“R”Us Makes “Honest” Customer Engagement Partnership

  • March 31 2017
  • Resource: DailyNews

Partnering with The Honest Company has completed a mission for Babies “R” Us as it relates to customer engagement, customer experience, and customer loyalty. Babies “R” Us customers have told company officials that they...Read More

A Digital Rewards Strategy Provides a Unique Opportunity to Ignite Customer Engagement

  • March 31 2017
  • Resource: DailyNews

Founded in 2009​, The First Club ​is a worldwide digital entertainment rewards platform that helps clients  deliver low-cost, high-value micro rewards instantly to most any device with the full spectrum of digital content, including...Read More

New Vehicle Owners Show Brand Loyalty to Original Equipment Tire Fitments

  • March 31 2017
  • Resource: DailyNews

Brand loyalty to tires? According to the J.D. Power 2017 U.S. Original Equipment Tire Customer Satisfaction Study, vehicle owners that need to replace their tires are likely to purchase the same brand that was originally fitted on their new...Read More

How Can Brands Drive Interactive Customer Engagement Through Digital Experiences?

  • March 30 2017
  • Resource: DailyNews

That is one of the key questions that will be addressed during the Loyalty360 webinar, How to Drive Loyalty Through Interactive Experiences, on Tuesday, April 4, 2017, at 1 p.m. EDT. The webinar will be presented by Wayin. Brands need to find new...Read More

Every Brand’s Customer Experience Needs to Be Mobile

  • March 30 2017
  • Resource: DailyNews

If every brand customer experience is accessible via mobile, then you’re headed down the right path. Mobile has become such a huge component of today’s loyalty industry, yet, some brands excel at mobile customer experiences while...Read More

Competitive Advantages Help Drive Brand Loyalty at Darden Restaurants

  • March 30 2017
  • Resource: DailyNews

It’s the competitive advantages that boost brand loyalty at Darden Restaurants−which owns several casual dining restaurant chains including: Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52...Read More

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