Luke Russell

Officials at PepsiCo, the parent company of Pepsi, Frito-Lay, Tropicana, Gatorade, and Quaker, realize what they have−which includes an expanding portfolio of 22 billion-dollar brands−and how they must transform to broaden its...Read More

Webster Financial CEO James C. Smith is confident that Community Banking is the key to an elevated digital customer experience for his customers. Webster Bank has 177 branches and 316 ATMs located in Connecticut, Massachusetts, Rhode...Read More

Mattel has been an iconic brand since its inception in 1945. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. But, in recent years, Mattel has...Read More

Building and strengthening your brand and customer relationships shouldn’t be done all at once, but one step at a time. Then, customer loyalty will follow. Dipanjan Chatterjee, vice president and principal analyst, branding and marketing...Read More

Mapping your brand’s value landscape, linking initiatives to larger business objectives, and results-oriented listening are a few of the key topics that will be covered when Loyalty360 hosts a webinar on Thursday titled, “ROI By...Read More

For Melissa Joye, cultivating an exceptional customer experience is chief among her goals at Farmers Insurance. This month Joye was named Chief Customer Experience Officer at Farmers Insurance, one of the largest multiline insurer groups in the...Read More

Green products, and the desire for them, haven’t gone away and are still a driving force today for brand loyalty and customer engagement. More than half of consumers in the U.S. are willing to pay more for environmentally-friendly products,...Read More

Wyndham Rewards has undergone a major transformation in recent years, which has been accompanied by countless accolades. What’s more, the award-winning loyalty program just passed a serious and prodigious milestone: 50 million members...Read More

DataCandy president and CEO Lorne Schwartz knows a little bit about customer loyalty data and how it can be leveraged to help marketers achieve greater success and create holistic relationships. Schwartz talked to Loyalty360 about this vitally...Read More

How important is messaging for loyalty marketers when they communicate with their customers? Consider the following two eye-opening statistics from a new report from Aberdeen Group titled, “Customer Messaging: Happy Customers, Productive...Read More