Luke Russell

Lonnie Mayne created Red Shoes Living while serving as president of InMoment. What began as an internal initiative to define and give structure to the company’s culture morphed into a force of its own that could provide support for a...Read More

Three years ago, CVS officials took a bold and necessary step for them: They stopped selling tobacco products. Now, they want to create a re-imagined customer shopping experience. What are the company’s goals for the enhanced customer...Read More

Based in Los Angeles, Beyond Meat produces meat substitutes derived entirely from plant matter. The company’s products are available at grocery stores nationwide. Its most recent offering is The Beyond Burger, which it claims is the closest...Read More

Professional sports teams aren’t usually automatically connected to loyalty programs, but in the past decade, more engagement strategies and loyalty programs have been created in the sports world. Loyalty360 talked to Richard Schenker...Read More

Michael Marchand, global director, chief customer office−commercial, customer loyalty for Dell EMC, shared a quote from a Dell EMC customer on a recent visit to Boston. “People do business with people and with companies that have a...Read More

As the largest casino operator and among the largest hotel operators in North America, Caesars Entertainment has built an empire on customer experience. This CX has become a signature of Caesars properties, and the brand only continues to improve...Read More

Several impressive brands walked away with various honors at the Loyalty360 Customer Loyalty Awards held Wednesday night at the 10th annual Loyalty Expo. Platinum, Gold, Silver, and Bronze awards were handed out in the following categories...Read More

Marvel is an iconic company, a truly multimedia brand that includes games, films, TV, books, comics, and live shows. Founded in 1939 as Timely Publications, Marvel’s unprecedented film success has changed the industry. But, until last year,...Read More

Personalization might be a challenge for most loyalty marketers, but for officials at Penn Station Subs, they embrace it. “Penn Station has prided ourselves on personalization since our inception,” Penn Station Subs president Craig...Read More

Online apparel and footwear retailer Zappos.com always wants to create memorable customer experiences. Now, Zappos officials want to make that customer experience amazing through Zappos Adaptive, a curated collection of functional and fashionable...Read More