Luke Russell

When Smithfield Foods launched Smithfield Rewards, a new digital loyalty program that showcases the rich history and unique heritage of the Ham Capital of the World–Smithfield, VA−the prevailing theme was about educating its...Read More

It’s always very interesting to gauge consumer perception when it comes to airlines. Global brand strategy and market growth firm Brandigo just released a compelling new report titled, “Airlines Brand Perception Study,” which...Read More

Gap CEO Arthur Peck is committed to turning things around at the iconic company, restoring widespread brand loyalty. Peck believes there are many opportunities on the customer side. “On the customer side, we see a continuing opportunity to...Read More

Jeff Pearson, senior vice president e-commerce, LIDS Sports Group, wants to build a fiercely loyal community. In mid-March, LIDS launched a new app-based loyalty program called Access Pass. The loyalty program has two tiers: Access Pass is free...Read More

Is customer loyalty broadly misunderstood? Have brands lost the customer in their quest for customer loyalty? Those topics and more will be tackled during a compelling webinar, “The Misalignment of Loyalty,” on Tuesday, May 23, 2017,...Read More

Evolution of a loyalty program can be a complex and tricky maneuver for brands, keeping their member offerings fresh and engaging. Hard Rock International officials sought to evolve their Hard Rock Rewards loyalty program and did so through a...Read More

Headquartered in Overland Park, KS, Black & Veatch is a global company specializing in the design, engineering, and development of large infrastructure projects. These can range from large water and power plants to telecommunication and data...Read More

In the wake of Air Canada’s recent announcement that it will launch its own loyalty program in 2020, ending its commercial agreement with Aimia−which operates Aeroplan, Canada’s premier coalition loyalty program−Rob Daniel,...Read More

Upscale retailer Nordstrom seemingly presses all the right buttons, whether it relates to customer engagement, customer experience, or customer loyalty. But Nordstrom co-president Blake Nordstrom talked about the brand’s evolution during...Read More

Social media is so dominant in today’s world of restaurant industry advertising that it could possibly become restaurant advertising. And social media advertising’s impact works hand in hand with restaurant customer loyalty. A new...Read More