Luke Russell

This year has been a banner one for the Hilton Honors loyalty program after the iconic brand overhauled the program, dropping the extra H, while adding new rewards and benefits, and increasing the flexibility of points. Aaron Glick, vice...Read More

With an overarching goal of employee engagement, the City of Memphis is set to launch a new benefit to help city workers who are burdened by student loans–the Student Loan Reduction Program. Dedicated to building and retaining an...Read More

Contained in Dimension Data’s 2017 Global Customer Experience Benchmarking report are some uncomfortable truths related to customer experience. Loyalty360 spoke with Matthew Saskin, managing principal consultant–customer experience at...Read More

Mobile is the area where brands can make significant inroads toward enhanced customer engagement and customer loyalty, according to Lee Moreau, director, loyalty marketing and captains club, Celebrity Cruises. “I think mobile is THE area...Read More

A new report from Mercator Advisory Group titled, “Open-Loop Prepaid Card Management: Strategies to Take Advantage of the Industry’s Inflection Point,” focuses on the near-term, medium-term, and long-term opportunities for...Read More

Organizations aren’t ready to deliver superior customer experiences, according to a report from Sprinklr and Harvard Business Review Analytic Services. While 86 percent of respondents “strongly agree” that a superior customer...Read More

Treating people like gold, wanting to build real relationships, feeling the love, and seeking to change the fast-food industry forever are some of the overarching goals enveloped in a benevolent mission for everyone associated with b. good...Read More

A clear trend toward value highlights the Top 10 (non-grocery) customer loyalty retailers, according to inMarket’s Spring 2017 Loyalty Report. “There appears to be a clear trend toward value in the Top 10,” Dave Heinzinger, vice...Read More

Some serious changes are planned to restore profitability, agility, and brand loyalty to The Ascena Retail Group, a leading national specialty retailer offering apparel, shoes, and accessories for women under the Ann Taylor, LOFT, Lou & Grey...Read More

At Ally Bank, officials constantly seek to “raise the bar” to stay ahead of customer expectations by offering new features and products that enhance the overall banking experience and encourage customers to grow their relationship with...Read More