Luke Russell

Customer referral programs are seeing considerable growth due to changes in buyer behavior, which has created an urgency for companies to reach and influence buyers in a different way. That is a central theme in Amplifinity’s paper, &ldquo...Read More

As the grocery segment heats up against the backdrop of a price war competition, online behemoth Amazon dropped a bomb on the industry just four days ago: It acquired Whole Foods in an all-cash transaction valued at approximately $13.7...Read More

Five days ago, Kroger−the largest U.S. supermarket chain by revenue and the second-largest retailer (behind Walmart)−saw its stock tumble to its largest one-day loss since 1999 after its same-store sales dropped for the second...Read More

When members evaluate and interact with loyalty programs, the experience is unequivocally the main river of satisfaction. Loyalty programs are among the largest drivers of brand choice as consumers assess their program experience on elements...Read More

J.C. Penney has partnered with beauty retailer Sephora since 2006, leveraging the Sephora Inside J.C. Penney to drive more traffic and, ultimately, brand loyalty. That partnership has created considerable impact on the company’s customer...Read More

Identifying consumers as loyal or not is simplifying the complex stages involved in the customer journey. Rakuten Marketing Insights released a new study titled, ‘What Makes People Love the Brands They Love,’ which provides an in...Read More

The importance of the mobile customer experience grows by leaps and bounds on almost a daily basis. MomentFeed’s study, based on analysis of impression data gathered earlier this year from more than 50 national brand clients, examined the...Read More

NICE Robotic Process Automation (RPA) manages the order and delivery processes for a company’s entire global operations. One of the world’s largest home furnishings retailers leveraged the solution, which resulted in the company...Read More

This week Loyalty360 published an article titled, “The Future Sees Integration of Social Media and Customer Experience Management,” that, based on a report from Sprinklr and Harvard Business Review Analytics, concludes that...Read More

Brands need to strongly consider digital ad placement if they want to retain their loyal customers and attract new ones. A new study titled, “How Brands Annoy Fans,” conducted by the Chief Marketing Officer (CMO) Council using the...Read More