Luke Russell

Gap has been a well-known name in the retail world for several decades, but the clothing store might have lost a bit of its luster in recent years. However, it appears that the venerable marketer is making big strides in various areas that have...Read More

Overstock.com has received numerous accolades for its superior customer experience and employee satisfaction as it has become one of the most trustworthy retail companies in the U.S. One of those awards came in November at the Loyalty360 Customer...Read More

When consumers can identify a brand with a worthy cause they admire, that emotional connection goes a long way toward building brand loyalty.   Since 1984, Pizza Hut has nurtured a love of reading through its BOOK IT! Program&mdash...Read More

Rebranding Carlson Rezidor Hotel Group to Radisson Hotel Group was a big decision, but company officials believe it was the right one.   “The new Radisson Hotel Group name capitalizes on the powerful brand equity of the...Read More

Last year was a strong year for Connexions Loyalty, driven by more than 50 percent year-over-year growth in gross loyalty redemption transactional volume, which jumped from $2.1 billion to $3.2 billion.   Connexions Loyalty Chief Commercial...Read More

As Lyft evolves to take a bigger slice of the corporate travel market, company officials decided the time was right to launch a loyalty program for business customers. Lyft’s new loyalty program launched Feb. 27 for its business riders that...Read More

Personalization is a lofty goal of most every loyalty marketer, no matter the industry. Video is an emerging trend among loyalty marketers as well. Combined, personalized video can deeply impact a company’s customer engagement levels.  ...Read More

As customer experience becomes an even greater differentiator among brands, its importance has soared in recent years. Research by customer experience consultancy Walker predicts that by 2020, CX will overtake price and product as a company&rsquo...Read More

The LA Sparks know something about winning, having earned three WNBA championships. Now, team officials hope to elevate their customer service and redefine the fan experience through a new partnership with KORE Software.   Specifically, the...Read More

There are many opportunities for loyalty marketers today, but somehow some of the basics seem to get lost in the pursuit of bottom line success. Chasing great customer experiences to provide is estimable for brands, but they need to know what...Read More