Luke Russell

Ingrid Lindberg, a veteran customer experience leader, was named president of Kobie Marketing in June. Kobie Marketing, a global leader in loyalty and rewards initiatives design, management, and consulting, hired Lindberg because of her extensive...Read More

Keith Pearce, vice president of product marketing at Salesforce, is responsible for the messaging and the positioning of the company’s service cloud platform in the market. Loyalty360 asked Pearce how he thinks customers are changing...Read More

The Rockport Group has undergone some major changes in recent years, but one thing remains the same: Its deep commitment to its loyal customers and to enhancing an already stellar customer experience. Loyalty360 talked with two Rockport...Read More

Customer engagement is vitally important to loyalty marketers everywhere. Strategies surrounding effective customer engagement vary from brand to brand. Loyalty360 caught up with Dave Williams, head of enterprise research and analytics for...Read More

GNC Holdings CEO Robert Moran realizes that the company made an incredibly bold move at the end of 2016, launching One New GNC that represents a fundamental change in its business model. GNC closed every one of its stores on Dec. 28, 2016, and...Read More

Brands must establish their own identities, according to Joleen Buettner, senior partner retail professional services, business consulting at NCR Corp. Buettner serves as the co-lead for the company’s loyalty practice. NCR Corp. is a global...Read More

At Farmers Insurance, officials are most proud of their continued efforts to create a truly differentiated experience for their customers−one that keeps the personal agent and customer relationships Farmers is known for and adds the benefits...Read More

Lisa Celebre, vice president store operations at The Bon-Ton Stores, told Loyalty360 that simplifying the process was one of the reasons the company partnered with Zebra Technologies Corporation, a market leader in mobile computers, scanners, and...Read More

Talking about the customer is one thing. But, making sure that everything you do revolves around your customers and their insights is crucial to ensuring high engagement levels and brand loyalty. At Guardian Life Insurance, that is a way of life....Read More

Red Shoes Living can help companies come closer together, providing support for a necessary, but often neglected, factor pivotal in building successful, customer-centric organizations: The human factor. But does this unique company and its...Read More