Luke Russell

Social media is a burgeoning topic among loyalty marketers, especially as it relates to driving impactful customer engagement. Loyalty360 and Strativity Group will co-present a webinar titled, Loyalty360 CMO Challenge Report: Promise and...Read More

Keeping your eye on the prize, or in this case, customer success is a key for Keith Pearce, vice president of product marketing at Salesforce. Pearce is responsible for the messaging and the positioning of the company’s service cloud...Read More

Fitbit CEO James Park is very proud of his company’s ability to drive customer behavioral change that, ultimately, can lead to brand loyalty. “At Fitbit, we understand that health and fitness is incredibly personal and there is no one...Read More

Avaya, which has one of the highest NPS scores in its industry, is a multinational technology company headquartered in Silicon Valley. Avaya provides the most complete portfolio of software and services for contact center and unified...Read More

Auctions are the newest addition to the award-winning Wyndham Rewards loyalty program. Wyndham Rewards auctions launched on July 26 with 35 packages and experiences from Wyndham and partners like Caesars, Six Flags, and LEGOLAND. Auction items...Read More

Pizza Hut has now joined the loyalty program mix after it recently launched Hut Rewards, which rewards customers unlimited points for every dollar spent online. Hut Rewards differs from other pizza loyalty programs because customers can earn a...Read More

Customer engagement. Customer service. No matter the way you describe it, this facet of a consumer interaction with a brand must be stellar and memorable. Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, told Loyalty360 in...Read More

TIBCO Software is an American company that provides integration, analytics, and event-processing software for companies to use on-premises or as part of cloud computing environments. The software manages information, decisions, processes...Read More

Royal Caribbean International CEO Richard Fain is very excited about where the brand currently sits, and what beckons in the future. With so many consumers seeking experiential memories and memorable customer experiences, Royal Caribbean is happy...Read More

Adapting different customer engagement strategies based on changing shopping patterns is a wise maneuver for any loyalty marketer. While The Rockport Group has undergone some major changes in recent years, one thing remains the same: Its deep...Read More